We have been working with the Salford Museum since 2007. First, we masterplanned a major redevelopment of this popular local museum, before being asked to lead the redesign of its galleries and interiors. The client seeks to create a museum that will reach out to a wider audience and play a major role in the regeneration of Salford. Metaphor’s work combines new thinking on the building, the design of the exhibitions, the way it relates to its audience, its role in the community and its partnership with the adjacent university. The design will create a powerful new welcome space and central atrium, including a three-storey high display of domestic and very personal artefacts displayed as object theatre with audio and light.
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